We want to make the world better by making communication better.
In a world facing massive change, we need to take drastic measures. A lot of the issues at hand from water scarcity to poverty are bigger than any one company, non-profit or foundation can answer. We can solve these pressing problems by sharing what really works and create a better tomorrow for everyone.
WhereGoodGrows (WGG) is more than just a name. It encapsulates our mission statement. We believe that if we all share communication solutions for good; we can accelerate innovation and ultimately do greater good for people, the planet and business.
We’re a for-profit company and that’s important to us. We want to prove that doing good is good for business. Our success and survival is based on your support and it’s the only way we can invest in further continuing our mission.
Breaking down the barriers for world-changing communication
WGG aim not only to inspire communications professionals and brands around the world, but more importantly share tangible results and what really works. Think… if a campaign in Africa for HIV prevention really worked and saved thousands of lives, why not use that very same campaign in India? That’s why we want to challenge the old concept of copyright and ask you to share your work with our voluntary Right To Recycle License, so others faced with the same challenges as you and your community can recreate your work with a local spin; only then can we truly do greater good.
YOUR VOICE AND WORK MATTER
Communication has a pivotal role to play in solving the world’s problems. We believe we can change people’s mindsets and behaviours in a more sustainable direction ultimately achieving the goal of a truly sustainable planet.
The more we can share our thinking behind the work, as well as the potential pitfalls and triumphs of campaigns for good, the more good we can do as the communications industry. Your voice and your work do matter and can make a difference.
About the founder, Thomas Kolster
Thomas Kolster is the author of the book “Goodvertising” (Thames & Hudson 2012) and the Director of the Goodvertising Agency before he founded WhereGoodGrows. He’s an experienced speaker and advocate for change and his belief is that by making advertising better we can make the world better. The Huffington Post recently dubbed him “Inspirational Leader”. Thomas has also been invited to judge several international communication award shows such as the D&AD, Creative Circle Award and EthicMark Award. Furthermore, he’s a regular contributor to The Guardian and several other business and advertising publications.