Where Good Grows


  • What is WGG all about?
    WhereGoodGrows (WGG) is more than just a name; it encapsulates our mission statement. We believe that if we all share communication solutions for good we can accelerate innovation and ultimately achieve greater good for people, the planet and business – and we want you to join us. WGG is a for-profit company, to ensure we have the resources available to keep the platform running.
  • What does WGG stand for?
    WGG stands for WhereGoodGrows. The more people see communication that is responsible, caring and sustainable, the more they will expect to see it. It’s up to us as the communications industry to bring about these changes, from the inside out.
  • Who's behind WGG?
    WGG was founded by Thomas Kolster in 2012. Thomas is the author of the book “Goodvertising” (Thames & Hudson 2012) and the Director of the Goodvertising Agency. He’s an experienced speaker and advocate for change and his belief is that by making advertising better we can make the world better. The Huffington Post recently dubbed him “Inspirational Leader”. Thomas has also been invited to judge several international communication award shows such as the D&AD, Creative Circle Award and EthicMark Award. Furthermore, he’s a regular contributor to The Guardian and several other business and advertising publications. http://thomaskolster.com
  • Membership

    You can become a member by choosing submit work.
  • Do I have to become a registered user to use the site?
    No, in fact far from it! You’re more than welcome to browse through the many great cases and get inspired. But if you want to contribute work to WGG or comment on campaigns, you need to register. You can also take it one step further and become a paying member and in doing so help support our mission and future success.
    This is not your ordinary membership, but it’s more of a partnership: a global community – a family of visionaries, who believe that sharing communication solutions for good can accelerate innovation and ultimately do greater good. As a paid member you’ll get exclusive advantages such as use work under Right To Recycle, get your work Featured if selected, be part of our soon-to-be-released Award Program, get access to events and seminars – and community activities.
  • Who benefits from the membership fees of WGG?
    WhereGoodGrows is a for-profit company with the mission to “share solutions for good to accelerate innovation and ultimately achieve a greater good for people, the planet and business”. We use the funds we gather to ensure we can continue to offer our users the best in sustainable communication.
  • What’s the difference between being a member and being a registered user?
    We offer a lot of free services here on WGG that are available and accessible to everyone. If you want to upload and share your work, you have to become registered user. This way we can maintain a continuous dialogue with you with regards to your work. If you want to become a community member and support our mission, you pay a yearly fee. With this fee, you will receive many membership/community advantages and benefits. We’re dependent on having a lot of community members to make our mission possible. We hope you want to join us.
  • Why do you have different prices?
    We want everyone to be part of WGG – whether you’re an agency, company, non-profit, educational institution or just a passionate dude (or dudette) who wants to support our mission to make the world better through communication and collaboration. Therefore, we have differentiated our prices to make it affordable for everyone to be on board. We’re dependent on your contribution to keep pursuing our mission.
  • I’m an individual/freelancer, but I also have a company as a sole proprietor, what should I pay?
    It’s really up to you. At WGG we’re dependent on your support to further our mission of making the world better through communication and collaboration. If you can afford the company fee, we’d appreciate it – but the individual fee is fine too.
  • Advertising

  • What advertising possibilities do you offer?
    We offer many different options including banners, sponsorships, events etc. Please read more in the advertising section or e-mail us. Our advertising revenue is important to keep our mission going and we love to partner with brands that do good. Visit our Advertisingpage.
  • Submitting Work

  • What types of campaigns or media do you accept?
    We accept a broad range of communication solutions and we keep our minds open and fresh, so challenge us.
  • What work can be submitted?
    We showcase work within a broad spectrum of communication. Our only criteria are that the piece of communication must have a positive impact on people and/or the planet and must have tangible results. In other words no drawer ideas or pieces of communication that haven’t actually been implemented. Also, we can’t accept work that shows no proven results. If you’re in doubt, please submit your work and our team will respond with feedback.
  • Why can’t I just submit my ideas?
    At WGG, we love ideas but we also want the ideas to make a tangible difference in the world. That’s why we don’t accept communication solutions that haven’t been implemented or show no proven results. If you’re in doubt please submit your work and our team will respond with feedback.
  • How do you choose what work to feature on WGG?
    Our staff chooses what campaigns are featured. Choices are made based on 4 parameters to keep the platform relevant and innovative.

    1) How strong is the creative idea?

    2) How well executed is the campaign?

    3) Does the campaign change behaviour and/or mind-set?

    4) What are the results of the campaign?
  • Why isn’t all submitted work shown on WGG?
    Our mission is to make good grow. We can only do that by sharing the very best solutions that through their results or their ingenious, creative approach inspire others – or can be recycled for greater good. Therefore, we have decided to feature only the best work out there in terms of creativity and effectiveness. The work is chosen by our staff on 4 parameters to keep the platform relevant and innovative.
  • Featured versus Popular
    We’re a community and we want you to play an active part in selecting the best work out there. We encourage you to use your voice actively to vote for the campaigns you like. The most popular will be featured under “Popular”. The “Featured” campaigns are work done by our paying community members. You can read more about how you can become a community member here.
  • How many campaigns or work can I submit?
    You can submit as many as you want as long as they live up to our criteria.
  • Right To Recycle

  • Who benefits from the Right to Recycle license?
    The short answer: We all do. If we all begin to share our communication solutions and work together, we truly believe we can fast-track innovation and effectiveness in world-bettering communication. Making the world better one ad at a time.
  • Why would I want to let other people use my ideas with the Right to Recycle license?
    Communication has a pivotal role to play in solving the world’s problems. We believe we can change people’s mind-sets and behaviour to become more sustainable, ultimately achieving the goal of a truly sustainable planet. The more we share our thinking behind the work, as well as the potential pitfalls and triumphs of campaigns for good, the more good we can achieve as the communications industry. Our mission is bigger than creative egos and copyrights. By sharing and collaborating together, we can fast-track innovation and inspire better solutions. Just think, if a campaign in Africa for HIV prevention really worked and saved thousands of lives, why not use that very same campaign in India? That’s why we want to challenge the old concept of copyright and ask you to share your work with our Right to Recycle license. That way others faced with the same challenges as you and your community can recreate your work with a local spin; only then can we truly do greater good.
  • Who is responsible for copyright issues arising from the use of the Right to Recycle license?
    WGG is not responsible for any copyright issues or infringements. This is the sole responsibility of the users of the Right to Recycle license. Please see theTerms & Conditionssection.
  • How can I restrict the usage of my work under the Right to Recycle License?
    There are 5 steps you need to consider and we’ll do our best to guide you through the process, but please be aware that we are not legal experts and this is a voluntary agreement between you and the users of your work. We have added these steps to make you more comfortable about sharing your work and give you the possibility to limit the use of your work.

    1) Copyrights

    You have to make sure you are the only copyright holder to the work or that everyone involved in the work agrees with you to share it freely. For example the agency, advertiser, photographer, illustrator and production company.

    Please note that you’re not giving away the copyrights to the actual uploaded picture, commercial or other artwork, you’re giving away the rights to freely recreate the work, concept and idea. This also applies to any actors or models starring in the work.

    2) Sectors

    You can choose to share it with all, some or any one of these 4 sectors:

    1) Non-profit, foundation or charity

    2) Educational institution

    3) Governmental agency or local authority

    4) Company

    This gives you the possibility to limit the usage of your work to a certain sector. If you’re a communications or advertising agency the sector the work falls under applies to the organization or company you’re working for.

    3) Time period

    We haven’t put any time limitations on the use of WGG Right to Recycle , which means that when you decide to use WGG Right to Recycle , other people can recreate your work for an unlimited period.

    4) Countries

    If, for some reason or another, you are unwilling to let others recreate your work in certain countries, you can limit them from doing so when uploading your work to WGG Right to Recycle.

    5) Credits

    When others decide to recreate your work they have to credit you for the work together with the WGG Right to Recycle logo. We’re not talking about crediting the people involved, but you as the actual copyright holder, for example the agency or the company/organization. In this phase you have to make sure the credits are correct.
  • What should I consider before giving my work away using the Right to Recycle license?
    Please see the answer to: How can I restrict the usage of my work under the Right to Recycle License?
  • How can I use a Right to Recycle work?
    When you’re a member of the WGG Community you can browse for work that’s marked with Right to Recycle. When you click on the Right to Recycle icon you’ll be met with a message that explains the procedure and any specific limitations on that piece of work. For all Right to Recycle work you are not allowed to use the actual work, the photos or the artwork, but you are allowed to recreate that work.
  • How do I credit work from WGG Right to Recycle?
    We believe it’s important that the company/organization that originally did the work gets a thank you, a heads up or in other words: credit. Before you accept the terms and conditions you will be shown what specific credits you should include together with the WGG Right to Recycle Logo. After you accept the terms and conditions you’ll also receive an e-mail repeating this information. As there are so many different media options there are no specific rules for how you should credit the work, but as a guide: Think about how you would like to be credited? To help you, we have put together a PDF with credit guidelines as well as a collection of WGG Right to Recycle logos to be used. You can download the logos and guidelineshere.
  • How can I see who’s using my work together with WGG Right to Recycle?
    You can always check in real-time how many members from the WGG Community want to recreate your work. This is shown next to your work, so everyone can see it. Although someone from the WGG Community will indicate that they want to recreate your work, it is impossible for us at WGG to keep track of whether they do so or not.